Target market

A target market profile is a description of an individual who is most likely going to buy a specific product.  Sellers take into account the person’s age, ethnicity, sex, and income (also known as demographics).  They also look at the consumer’s interests, opinions, and attitudes (or psychographics).  Companies make sure to research the demographics and psychographics of people to find who their potential buyers are and where they come from.

Demographically, I am in many target markets by being a woman, 21 years old, Caucasian, and a college student.  By being a 21 year old, I am targeted by beer companies.  Seeing all the posters or bright signs either at bus stops or in bar windows grabs my interest.  If I see a sign for Blue Moon, I get very tempted to stop whatever I am doing and go buy one.  As a college student, I am targeted by graduate schools, grocery stores, and bookstores.  Graduate schools send out commercials on television and radio stations.  They specifically put them on the stations most viewed/listened to by college students like me.  Bookstores have advertisements on television, internet, and radio stations.  College students are always looking for ways to obtain their required books for as cheap as possible.  By being a woman, there are all types of products that target me.  This may include certain medications, clothing, and beauty products.  These items are advertised effectively to me through television commercials and magazines.

Looking art my psychographics, I am in a vast amount of diverse target markets.  Things of interest that are targeted towards me are Nintendo games, movies, NY Yankee items, and Harry Potter.  Television commercials, radio station ads, or even sponsors on Facebook get me to buy the products that I have an interest, good opinion, or positive attitude towards.  I am more likely to notice something due to my general desires rather than my needs.  On the other hand, I would more likely buy items of necessity more quickly than those of desire.  Either way, the products I have mentioned above all have done an effective job in marketing to my needs and specific interests.