This website provides news, columns, and blogs/pods. They focus on the marketing and advertising of all types of businesses. On the first page, you can see articles on Busch Light, Yahoo, Twitter, and even small agencies. They contain global news, CMO strategy, agency news, and even Hispanic Marketing. This site supply the reader with various articles, text and audio, to help them research strategies that companies have done and keep up with current events of companies they may be interested in. An article from the Small Agency Diary, Don't Let Losing Employees and New-Business Pitches Slow You Down, was written by a small business owner trying to help others in the same area to keep their head up and push through the hard times. “Like you, we aren't crying in our soup -- we don't have the time and sandwiches are faster. We simply brought on new personnel (lots of talent out there), which we believe makes us stronger and in the long run better off.” http://adage.com/smallagency/post?article_id=146622
The site also provides articles on famous companies, including Coca-Cola. In one of their articles, Coca-Cola Restructures Marketing Communications Team, they mention, “the organization will now be structured around the principles of content, connections and integration”. It shows viewers that you must always be on your toes and ready to make the necessary changes in order to be successful. http://adage.com/article?article_id=146623
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