This website is for “creative thought leaders and top agency influencers” who are looking for new ideas, strategies, and jobs. It has both online and print coverage weekly, advertising to a broader audience with consistency. It ranges through a vast amount of topics, including new media and design. They contain various articles to keep the viewers up to date on issues that could affect their decisions and workplace.
One article, Consumers Don't Warm to Eco-Friendly Products, states “Two surveys released last month find many consumers lacking enthusiasm for buying green goods, particularly if (as people suspect is typically the case) they'd have to pay a premium for them.” This article is available to anyone entering the site without a fee. It helps those who are trying to sell “green” products to rethink their strategies. http://www.adweek.com/aw/content_display/news/strategy/e3i05a30aa117cd49d6a508f54965ec178d
Another article, Microsoft Looks to Reinvent Display Ads, gives details on what Microsoft is currently working on. “We have to completely reinvent display advertising,” she said. “The digital industry faces [the] challenge [of convincing advertisers] that the Internet is a good place to build a brand. That’s why I want to reach out to the creative community. That’s priority No. 1.” This site is great for receiving information about top companies and their plans on making a bigger profit. http://www.adweek.com/aw/content_display/news/digital/e3i39cbc5228150ebabe83b70a402110d2e
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