When promoting a college, you need to make sure that someone is always available and ready to communicate with people who come asking about the school. One thing I would do, is to convey a message to potential college students that our college is anxiously waiting to aid them in any questions or concerns they may have about applying to college. In order to implement this, I would first make sure that there is a representative ready at a phone or readily checking e-mails from potential incomers. Then, I would put out posters on buses, subways, and high schools that state what our goals, our excitement to meet new people, and contact information.
Another tool is Facebook. A vast amount of youth is on this social site. They not only use it for communication, but research and news as well. I would make sure to keep up with all of the Concordia College events by posting about them on their Facebook site. This reaches out to an enormous and diverse population.
Another media tool is YouTube. Here there is the option to post videos of events at the college, interviews of current students, and present tours of the campus. These are especially important for those potential students who are not as easily able to make the trip to the campus. They are able to see that Concordia College also cares about those who are not from the New York area and that we welcome people from everywhere.
Another strategy that would be very successful is inviting potential students to the different events at the college. Events such as Preview Day, choir concerts, festivals, among others, promote social interaction and help people communicate more efficiently. They are able to participate in activities and feel what it would be like to attend college at Concordia.
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